The future of trust.
We've built Self so we can all build trust. Trust that the review we see online is real, trust in the person we bought from in an auction, trust the invoice should be paid, trust the user is a human, trust in the news and trust in the integrity of a vote.
When we have online trust we can build relationships that match those we value in the real world. And the things we do everyday will become easier: we can glide through airports, shop without tills, consume without barriers and do it all safe from fraud.