Re-imagining Identity

Self is an identity research and product company. Our mission is to create an identity layer for the internet to keep us all safe.

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"The great promise of the early internet has been replaced with real risks. These risks are fundamentally a consequence of leaving a gap between humans and the technology they rely upon.  As the web, and the platforms that have come to dominate the online landscape, have grown, so tiny gaps have become the attack vectors fraudsters exploit."

Dan Sutherland
Founder, Self Group

Our Work

Research

Research is where we began. Questioning why and how we use technology has led to foundational new thinking.
Learn about our research
Identity is not a product
The increasing trend among governmental and corporate entities to conceptualise and manage human identity as a product is fundamentally flawed. The approach is not only morally problematic, but also technically unsound.
Exploring Call Fraud
Since Telephone operators were replaced by dial phones, call fraud has been a problem, today it is a huge global industry. We explore how and why this problem remains so difficult to eradicate.
Your security problem is an identity problem
It’s only going to get more difficult for organisations to protect themselves, their customers and their data as the technology the hackers use gets better. In many cases organisations simply aren’t ready for today's challenges, let alone those which are coming

Products

Our products enable companies to take advantage of verified identity and data without having to build the infrastructure to support it.
Discover our products
Digital Signatures
Quickly build digital signatures into your apps or workflows to turn your interactions into commitments. From signing PDFs to booking a hotel or accepting a shift as a part time worker every commitment can be secured with a biometrically gated digital signature.
Authentication
Fight back against AI and fraud with a communication platform which can tell you that you are talking to the right person.
ID Verification
Stop needing to store and protect customer personal data by integrating with the Self Wallet. Let your users keep sensitive data and use Self to connect to their data when you need it.

Team

Meet the team behind Self. We’re all driven by our mission to get rid of fraud and make the internet a safer and more convenient place to learn, work and play.
We're fully remote. Our team is based all over the world including Barcelona, Dubai, Ho Chi Minh, Lisbon and London.
Get in touch
Dan Sutherland

Dan is a serial entrepreneur who previously founded the cloud service provider, Carrenza, which was acquired by Six Degrees in 2016. Now CEO and co-founder at Self, Dan grew up in London, started his first company at 17 and today is an investor in a number of companies in Technology and BioTech.

Sena Gbeckor-Kove

Sena is a technologist and entrepreneur with extensive startup experience in Europe and Asia. Before working on Self, Sena built the Singaporean encryption and communications startup Ananse.
Now CTO and co-founder at Self, Sena is based in Lisbon

Jason Reid

Jason is a recognised technology leader with over twenty years' experience driving technical strategy, innovation, and product development for public and private sector organisations around the world.
Now COO at Self, previously Jason was CTO at Carrenza alongside Dan.

FAQ

What is an identity and authentication network, and why do I need it?
It's a system that helps verify who your users are (identity) and control what they can access (authentication and authorisation). It saves development time, improves security, and can help you meet compliance requirements.
How do I integrate Self into my application?
Follow the links to try now, or head to our documentation to be taken through the process of integration. It's simple and quick with plenty of examples and code snippets to help guide you.
How does Self handle security?
- End-to-end encrypted communication between devices uses Message Layer Security (MLS) end-to-end encrypted communication between devices.
- W3C Verifiable Credentials (VCs) allow users to securely assert and demonstrate claims about themselves and others.
- Self is underpinned by a robust, tamper-evident and W3C Distributed Identifiers (DIDs) compliant Public Key Infrastructure (PKI) allowing for realtime management of keys and their revocations.
- Self Leverages a number of insudtry standard and accredited ciphers, signature schemes and cryptographic functions, such as Ed25519 (FIPS 186-5), SHA3 (FIPS 202), AES 256 (FIPS 197) and Curve25519.
- All actions are authenticated via signature, with real time key revocation to ensure you are always making up to date decisions.
- Keys are held securely in an on-device encrypted wallet. Usage of keys are gated via biometric checks.
Can I manage and customise user data?
Yes. You can store user profiles, roles, and custom fields with the user's permission. But Self is designed to protect you and users by replacing Personally Identifiable Information (PII) like names and emails with a non-correlatable SelfID, with the PII distributed to the user to store in their phone. It means your dataset is safer and outside of regulation.
How does multi-factor authentication (MFA) work?
Self is already a biometric MFA solution, so you don't need to integrate or pay for external methods like TOTP, SMS or push.
What languages and frameworks are supported?
Self supports:
‍Backend: Golang, Java,
‍Mobile: iOS, Android

Quickstarts, examples including app examples for mobile and SDKs are provided for each.
Can I customise the login and sign-up experience?
Yes. We allow you to use your own UI and UX in all but a couple of screens. You can also use and customise UI elements we release as Open Source components.
What happens if the network goes down?
Self is highly available and deployed to global infrastructure, it has been designed to be resilient and reliable. You can also implement fallback strategies based on your needs.
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